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The Challenge:
To put a small and relatively new bank with limited name recognition on the map and make that name stand for something unique.


The Insight:
Most established banks have no respect for your time or your work schedule.


The Solution:
Find a memorable, humorous, and immediately relatable way to contrast the customer experience at most banks with the customer experience at Flagstar.


The Result | Phase 1:
Created such immediate brand awareness and brand preference for this little known bank, it turned up just six short months later in independent studies financed by Chase, as one of Michigan’s top four banks, outranking Chase, LaSalle, and Comerica on a number of measures including: ‘Customer Service’, Convenience’, ‘Responsiveness’, and ‘Creative/Imaginative’.


Also drove product, generated needed weekly cash flow and reinforced brand superiority by featuring innovative CD’s, Money Markets, and Home Equity Loans in distinctive Point of Sale, print, electronic and digital media.


Took Gold at the SIAA Awards (Service Industry Advertising Awards) in 2006.


  Broadcast / Print / Point of Sale

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