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The Challenge:
Take Flagstar to the next level by broadening its appeal to a younger target and introducing it in emerging markets: Indiana and Atlanta.

The Insight:
Flagstar’s unique combination of hi tech products and hi touch services make them revolutionary in the category.

The Solution:
Dramatize the ‘Flagstar Experience’ in such unexpected ways that it automatically repositions the brand as ‘revolutionary’ in people’s minds, generates buzz, and increases brand preference among a younger target.

The Result | Phase 2:

Generated an unprecedented number of account openingsand new bank openings in Michigan, Indiana and Atlanta. Also attracted the attention of Sovereign Bank who ultimately purchased Flagstar.


Took Best of Show again at the SIAA awards in 2008.

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 TV / Radio / Print

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